Tin tức

Steve Job on Creativity

Viết bởi: wikipedia.org, 10 07 2020

"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things. And the reason they were able to do that was that they've had more experiences or they have thought more about their experiences than other people... Unfortunately, that's too rare a commodity. A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have."

My comment (Chon Le)

In my learning and study, I found what Steve said is true. If we want creativity, we must spend time and effort collect valuable input and reflect on them. Because the brain does not have muscle, we do nothing except reflect or think. New ideas and concepts will appear. It may be recapitulated as follow:

Creativity = enough excellent input + reflection

The input may be information, know-how and experience or combined. Reflection is logical thinking, imagining, and dreaming. We need, however, feedback from the surrounding environment to test and validate our creativity.


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